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Effective date
February 2025

Privacy Policy

Firesyde (BlockSmart Consulting Ltd T/A Firesyde) ("we", "us", "our") is committed to protecting your privacy and handling your data transparently. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website or booking engine (Amenitiz) and book accommodation with us.
‍1. Who We Are

Firesyde operates luxury nature escapes and is registered in the UK. If you have any questions about this Privacy Policy, you can contact us via the details below.‍

2. What Information We Collect

We collect and process the following personal data:

  • Booking Information: Name, email, phone number, residential address, payment details, and guest preferences.
  • Website Usage Data: IP address, browser type, and interactions with our website.
  • Marketing Preferences: Your subscription status and interactions with promotional content.
  • Customer Service Data: Emails, chat interactions, or phone inquiries.
3. How We Use Your Information

We use your data for:

  • Processing bookings and payments.
  • Sending booking confirmations and important stay-related updates.
  • Providing you with the services and information you have requested.
  • The promotion of benefits and services available to you.
  • The promotion of Firesyde & information about the local area.
  • Distribution of business mailings (e.g., e-newsletters).
  • Legal compliance and security.
4. Legal Basis for Processing Data

We process personal data under the following legal bases:

  • Contractual necessity: To fulfill booking agreements.
  • Legitimate interests: To improve our services and website.
  • Consent: For marketing communications.
  • Legal obligation: To comply with UK laws.
5. Data Sharing & Storage

We do not sell or rent personal data. We may share data with:

  • Payment processors (e.g., Stripe, PayPal).
  • Booking platforms (e.g., Airbnb, direct booking system such as Amenitiz, Booking.com, Kip Hideaways, and other such Lodging Booking Aggregators).
  • Service providers (IT hosting, analytics, email platforms).

All data is stored securely within the UK and EU, and we apply strict security measures to protect it.

6. Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

  • Access, correct, or delete your data.
  • Object to processing or request data portability.
  • Withdraw consent for marketing at any time.

To exercise your rights, email us at enquiries@firesyde.co.uk.

7. Data Retention

We keep booking records for 6 years for legal and tax purposes. Marketing data is kept until you opt out.

8. Cookies

We use cookies to improve your browsing experience. See our [Cookie Policy] for details.

9. Changes to This Policy

We may update this Privacy Policy. The latest version will always be posted on our website.

10. Business Details
  • Email: enquiries@firesyde.co.uk
  • Address: Slades Farm House, Thorncombe Street, Bramley GU50LT
  • Company Number: 11772531
  • Company Name: BlockSmart Consulting Ltd T/A Firesyde
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Firesyde, 1 Cheyne Row. Thorncombe Street, Bramley, Surrey, GU50LU
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